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A Simple Strategy for Strategic Planning & Goal Setting

As we move deeper into the 4th quarter and the holidays around the corner, many clients are beginning to plan for 2013.

As I’m always looking to make things better and easier for my clients, I decided to embark on an initiative to create a new strategy for planning and goal setting.

The output of my recent brainstorming session is called the

R1: Results:Define the results you would like to achieve that you believe are possible.

R2: Reasons:This is the “why” and where the motivation to do what it takes comes from. This all important component is missing from the old SMART goal formula.

R3: Responsibility: This is where you identify who will be responsible for achieving these results, and where the individual and collective accountabilities will be placed.

R4: Rewards: Too few business leaders, except for sales managers, take into account the rewards that may be in store for those that participate in helping to achieve the results identified here. If you’re doing this for yourself, identify the rewards you’d like to reap from achieving these results. If you lead, or are part of a team, identify the rewards the team will be able to collectively enjoy when achieving the desired results.

Give this new goal setting and strategic planning process a shot and let me know what you think. Looking forward to your feedback on this, feel free to leave a comment. If you’d like help working through this to identify some stretch goals for you and your team, you can schedule a private, 1:1 strategy session at .

’til next time, make it a great week!

skip weisman, transforming leadership and workplace communication to deliver champion level results



There are 6 comments. Add yours.

  1. Louis Pageau

    The 4R even works in french




  2. that is neat, I never knew I could speak French. I guess I’m farther along than I thought. Thanks for sharing!

  3. Nalin Wijetilleke

    Skip, you have put it across brilliantly. I would like to add the 5th R- which is REVIEW, the final step to see how well the Results are achieved. Hope that makes sense? Thanks!

    • Skip Weisman, Workplace Communication Expert

      Nalin, Thanks for stopping by and being inspired enough to leave a comment. Your contribution added value to my post and I truly appreciate it. Please stop back again.

      • Skip Weisman, Workplace Communication Expert

        I think I may just add “review” to the package and just thought of a sixth R – “refine” to be done after review, which will then bring us back to new “results.” What does everyone think of that?

  4. Michelle West


    Adding “Refine” to the package sounds like a great idea!

    Thanks for these nuggets of information. Your emails are short, sweet, and simple to remember!

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