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The Hard Cost of the Poor & Ineffective “Soft Skill” of Communication for Small Business Workplaces

As I mentioned in my last article, there is a hard cost
to the “soft” skill of communication in the workplace.

All the problems small business owners struggle with
regarding employees stem directly from communication,
what too many people call a “soft” skill.

This soft skill causes real hard dollars and cents cost!

Are you tolerating the hard and soft costs of communication in
your workplace?

What are they and how can you calculate those costs so you
know where to look to raise the standards?

The soft costs lead to the hard costs.

The soft costs include:

  • Low employee morale
  • Low employee motivation
  • Low employee engagement
  • Passive-aggressive behavior
  • Employee conflict
  • Lack of follow-through on internal projects
  • Lack of responsiveness in customer service

The hard costs include:

  • All the wasted time each employee accumulates because
    of the soft costs
  • Loss of potential new customers
  • Lost of current customers who find other resources
  • Loss of opportunity for expanding existing customers
    beyond present levels


(If you’d like help distinguishing whether its an ability or attitude issue and the communication issues that may have caused it and how better communication can fix it – let’s have a conversation. To schedule a free, no obligation Workplace Communication Assessment Strategy Session, go here now)


It’s impossible to calculate the hard costs of the bottom three
listed above unless you have a real anecdotal story of a
customer who went away.

A recent new client of mine just lost a $50,000 client. For some
companies that’s not a big deal. But, for a company generating
only $1.2 million in annual revenue, that’s significant.

We’re meeting in a few days to debrief the situation so they can
learn from it without blaming anyone or anyone losing their job.

But, for the first one on the list “all the wasted time each
employee accumulates because of the soft costs,” that is
easily calculated.

In my book A New Standard for Workplace Communication:
Overcoming The 7 Deadliest Communication SINs I’ve included
a Communication Cost Calculator worksheet you can use to
calculate the cost of lost productivity in your work environment due
to the soft costs caused by a low standard for communication.

If you’d like the worksheet that is included in the book, buy the book!

Just kidding! 😉

If you’d like it, simply email me at
Skip@WorkplaceCommunicationExpert.com and put
“communication cost calculator” in the subject line.

It’s pretty easy, though, you can do it on a napkin, just do this:

  1. Estimate the number of hours you think the average employee
    wastes each day.
  2. Multiply that by the number of days they work each year.
  3. Multiply the sum of 1 & 2 by the number of employees at
    your company.
  4. Multiply the sum of that by the average employees’ hourly
    salary and benefits package.
  5. Whatever number you get after the calculation I would then
    add 50% because you’re probably underestimating.

The reason this is so important is because small business
owners, and others in their work environments, typically:

…take communication for granted, and think its just something
that has to be tolerated.

Don’t you think that’s sad?

I do!

Workplaces could be so much more positive, productive, and
profitable if there was a higher expectation for communication
in the small business work environment.

When the standard of communication is raised and people are
provided with guidance on how to communicate with higher-level
interpersonal communication skills results rise.

It impacts your work environment in three ways and in my next article
you’ll learn about those three contexts and how they impact.

Stay tuned!

‘til then, Communicate With Power!

P.S. – Remember, if you’d like a copy of the
Communication Cost Calculator that’s in my new book,
simply email me at Skip@WorkplaceCommunicationExpert.com
with “communication cost calculator” in the subject line.


(If you’d like help distinguishing whether its an ability or attitude issue and the communication issues that may have caused it and how better communication can fix it – let’s have a conversation. To schedule a free, no obligation Workplace Communication Assessment Strategy Session, go here now)


 

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