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Treatise: The Critical Importance of Being Unreasonable

In continuing my recent strategy of providing resources from other experts, I found this blog post from a colleague, Dov Gordon, which is a nice follow up to the post last week on “leaders needing to be uncomfortable.” Enjoy, I did!

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Do you ever tell yourself “I need to…“, or “I don’t have a choice…“, or just feel frustrated that you’re not yet the person you really want to be?

Here’s what I learned: It’s critically important to be unreasonable.

Unreasonable defined:
When you want – and expect to get – something you can’t have.

Being unreasonable is an entrepreneurial necessity.

When you think “I need this sale” you’re being reasonable.
Stop it.  Try this thought on instead:

“I need a business where I’m not needy of anything.”

“I need this employee.” Cut it out.  Try this:

“I need a business where no one employee will make us or break us.”

“I don’t have time.  That’s why I need to work 12 hours a day.”  You’re lying again.

“I choose to work the hours that I do.  And if I had 36 hours, I’d tell myself the same lies.  What if I only had 6 hours to work?  How would I guard and use every one of them? How would I be different?  What would I do differently?”

Is it unreasonable to think you could get it all done if you only had 6 hours? Well, there we go again. It’s time to start being unreasonable.  Be the person you WANT to be, but “can’t” be for whatever reason.

As far as I can tell, when you are unreasonable:

– You focus your thoughts and energy on what you CAN control now.
– You focus on what you CAN do TODAY.
– You accept responsibility for your life, for your choices and behavior.
– You focus your thoughts and mind on images of the person you WANT to be instead of dwelling on your weaknesses and who you’re not.
– You start acting that way right now.
– You FIRST figure out where you want to go, and THEN you work to get there.
– You make time for what’s truly important to you FIRST and let everything else fall into place.
– You refuse to allow others to make irrational demands of you.
– You expect life to be DIFFICULT and so you don’t shrink in the face of possible failure or hardship.
– You refuse to accept “advice” and guidance from people who don’t have your best interest in mind.
– You don’t allow others to get you worked up or upset. You remember that they are just being who they are in the moment and you can’t change them. So you focus on what you can influence.
– You refuse to give into pressure to rush when you know that the natural order of things will insist that you either go with the flow, or drown in it. (For example: You can’t rush a sale because you need the money.)

Looking back, this whole idea about being unreasonable is sounding very reasonable!

What do you think? Where have you started being unreasonable? And how has that improved your entrepreneurial life? Talk back below.

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