Conscious Communicator Tip #3 – The True (& Only) Purpose of Your Communication (300 words or less)


In communication workshops I often start by asking participants to tell me what they think the purpose of communication is.

The reason I ask this question for them to tell me the purpose of communication is because I need to motivate people to want to be more conscious in their communication. And, since the genesis of all motivation is “purpose” I know when my workshop participants are clear on their purpose for communicating, their motivation to apply what I’m teaching them is likely to follow.

Most times I receive answers like, “to convey information,” “to make sure my opinion is heard,” or “to get things done.” All are correct, yet incomplete. Back in the fall I wrote a blog article about the difference between “means” goals and “ends” goals, and the reasons above are just “means” goals.

Having studied workplace communication full time for 11-years and having received my college degree in communication, I feel somewhat qualified to share with you my belief as to the true purpose of communication, which is an “ends” goal:

“To influence and control the circumstances, experiences and results in your personal and professional life!”

Think about it. Isn’t that what you want your communication to do for you?

For me, the purpose of this communication each week is to influence and control the results I get in helping you become a more conscious communicator, which in turn when you achieve better results from the tips and strategies you receive from our relationship, it will help me influence the growth of my business through additional client work and referrals.

It’s the same for all of us. So, what do you think of this “purpose?” Does it resonate with you? Do you have a better one, let me know, leave a comment or reply via e-mail.

skip weisman, transforming leadership and workplace communication to deliver champion level results