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UnPower Communication Phrase #2 for you to STOP…

Albert Einstein and Benjamin Franklin turn over in their graves whenever this phrase is attributed to them.

Every day they must be spinning like a top.

“Doing the same thing over and over again and expecting a different result, is the definition of insanity.”

The problems I have with this statement are many but I’ll bore you with just a couple:

  1. There is no accurate attribution of this phrase to those two gentleman anyone can find. How did they get associated with it?
  2. Insanity is a much more serious mental health affliction and deserves a proper diagnosis and it is disingenuous, at best, to use it in this manner. It devalues the issue of mental health as a serious affliction.
  3. It is not 100% true. It is not true 100% of the time in all contexts, just like its sister phrase I wrote about last time.

Personally, if I do something over and over again, I better expect a different result.

Isn’t that what learning and practice is ALL about.

If I practice the guitar and play the same chord progression over and over, shouldn’t I get better and expect a different result?

If not, why bother practicing at all?

Same with athletes and cooks.

Same with math students.

Stop throwing around this phrase as gospel and start thinking for yourself.

Question this and other similar phrases thrown out as universal truths the next time you hear one, then send it to me to add to my “UnPower Communication Series.”

Please, leave a comment.

This phrase, and it’s sister phrase you’ll read about next time, is now part of my “UnPower Communication Series.”

If you have any words or phrases you detest and believe are “UnPower Communication” I want to hear about them.

Email me at and I’ll write about them, if appropriate.

’til next time make it a great day & Communicate With Power!

Best Regards,


P.S.- To triple your ability to communication with impact over the next year, get 52 Power Words sent to you, one per week for a year at to subscribe today!

There is 1 comment. Add yours.

  1. TIM


    “We have tried that before and it didn’t work.”

    Example: Idea: We need to paint the barn red economically
    Shutdown phrase:(Sorry we tried that and it didn’t work)
    Without reviewing HOW this work was to be done.
    I am sure someone can come up with a better example.

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