Does Your Brand Promise Statement Command the Confidence of Your Target Market?

While my wife and I were reviewing our vacation pictures from our January trip to Australia, I was reminded about this blog posting I thought of while touring the continent.

In two different Australian cities, Melbourne in the State of Victoria and in Devonport in the state of Tasmania we came across these two food establishments that had significant differences in their brand’s promise to prospective customers that I thought was striking. See the photos below and see if you notice the difference:


Do you notice a difference?

Which of these two establishments has the stronger brand promise statement? How does it impact your impressions and expectations of the value you might receive if you were to sample their products and services?

I’ll wait a few days before I post my comments as I’d like to see what everyone else thinks. Please take a moment and leave your impressions.