Conscious Communicator Power Word #6 – MUST (100 words or less)

Your sixth Power Word is one of determination…MUST!

MUST is definitive and absolute. It connotes power and certainty!

MUST provides laser like focus. Yet, because of its power, leaders are often reluctant to use MUST. We do have to be careful in using it because too many MUSTs devalues the word and the things we are proclaiming to have that level of importance (much like “if everything is a priority, nothing is a priority.”)

So, pick your spots, look for the most important of your important things and label them as MUSTs. It’s guaranteed to improve your results, because the MUSTs get done!

Give it a try and let me know how it goes by leaving a comment below or e-mail me directly at!