What Is All This Talk About “Employee Engagement” All About?

From time to time it’s good to get away from your regular work environment.

I found my recent travels that kept me out of the office for most of the last four weeks on personal and business matters quite refreshing, creative and renewing.

The first week (back in mid-August, which already seems like a lifetime ago) was in San Diego at a business retreat where I worked with my mastermind colleagues and came away with an entirely new Leadership Communication Model (see The 3 Levels of High-Performance Leadership Communication).

Then, it was on to a 2 1/2 week, Griswold Family Like European Vacation, which may have been my most personally transformational vacation I’ve ever taken, about which I will write more in near-future blog posts.

And, then, it was on to Toronto for a week of continuing education at a training for “Breaking the Mould” a new, 21st Century approach to “Employee Engagement.”

What is “Employee Engagement,” you may be asking?

The definition we created in the workshop is “Employee Engagement is what happens when employees stop working…and start caring.”

“Employee Engagement” is the answer to the many blog subscribers who have written to me in the last year asking how to get employees to:

  • Be more motivated
  • Take more self-initiative
  • Stop whining and caring only about a salary increase
  • Make decisions and take action for the job they are being paid to do
  • Stop throwing their co-workers/teammates “under the bus”

The Breaking the Mould process is the answer.


The “employee engagement” results the Breaking the Mould process has achieved is nothing short of phenomenal and transformational!

Especially, in a variety of unique work environments with historically “challenging” personnel, such as:

  • Long-term, cynical and jaded workers on an oil rig off the coast of South America as well as in the North Sea,
  • Chimney Sweep technicians,
  • Beauty salon workers,
  • International importing and exporting manufacturers

How can you create an engaged workforce?

The amazing thing is that this process is not brain surgery or rocket science.

It is simply communicating with your workforce in a very specific manner so they feel valued and feel they have a say in their work environment. Once human beings get a feeling they have control over their circumstances, they begin to take ownership of their situation.

In 1998 and 1999 I was fortunate to hear U.S. General Norman Schwartzkopf give a keynote address, and he said, “It has been my experience that if you set high standards people will seek to meet or exceed those standards.

“If you tell people what needs to be done, give them the authority, autonomy and resources to get it done, they will exceed your expectations.”

“Breaking the Mould” offers a precise, systematic process for allowing that to happen I your organization.

I’m proud to be one of just two consultants in the United States certified to facilitate the Breaking the Mould process.

To investigate if Breaking the Mould is a fit for your company, I’m offering a limited number of exclusive, complimentary (a $297 value) “Breaking the Mould” Strategy Sessions. (use coupon code:  btm2011 – in the shopping cart order form after completing your Strategy Session Application)

To grab one of them click here.

‘til next time, make it a great week!



2 thoughts on “What Is All This Talk About “Employee Engagement” All About?

  1. Richard Shapiro says:

    Skip, loved your blog post on employee engagement. I totally agree with all of your posts. It’s important to show appreciation to your employees. In turn your employees will automatically show their appreciation to your customers. And, customers like to do business with companies that appreciate them and show that they care. Too many associates act like robots and treat customers as another widget in the assembly line. Also, I liked the way you explained how U.S. General Norman Schwartzkopf was so successful in his career. I also agree that people can exceed any expectation if you give them the tools, encouragement and the empowerment to do anything that want to accomplish. Richard Shapiro, The Center For Client Retention

  2. Skip Weisman, Workplace Communication Expert says:

    Thank you for stopping by and being inspired to leave a comment. I’m pleased you found value in the post and reinforced some of the ideas I put forth. I’m a big believer that engaged employees provide outstanding “internal customer service” by serving their team members at high levels which in turn leads to outstanding customer service towards the paying customer, which feeds your specialty Client Retention. Thanks, again for stopping by.

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